Mary Vaughan

                 A/B Testing offers an in depth way of discovering the successes and failures of a business's marketing campaign. Although driving traffic is still important, user experience is imperative to maintaining not only the traffic, but also keeping a consistent conversion through the short and long term. The best way to maximize the benefits of the testing program are to US to help YOU!  With a structured A/B testing program, your marketing campaign can increase profits by pinpointing the most problematic parts in order to adjust for optimization. A/B Testing is lead with researching the background information of how your campaign is currently performing through quantifying metrics on a third party site, such as Google Analytics. Next, you must observe and create a predicted plan to lead direction as you analyze the data to draw insights on the impact of the campaign. After you have all the background information and data ...

As college students prepare to leave the campuses they've called home for the last four years, they're looking towards the next stages of life, finding a career. Recruitment season for businesses is a vital time to present the "grand plan" onboarding strategy. I'm going to give you a sneak peak into three tips of my Gen-Z Guidebook for snagging a good new-hire. Disclaimer, I am not an expert in this field, I am merely expressing the viewpoints of a soon-to-be college grad in the same position.  For recent grads, leaving the community and friends they've grown to see as family can be a tough transition. As the job searching process begins for many, they're looking to the companies who have good culture and value the work-life balance. They're searching for coworkers who turn into friends and foster the same relationships they learned to make at college when they were the newbies on campus four years ago.  I think every business can agree that finding a ...

In an amazing display of courage and perseverance, reality TV star and prison reform activist, Kim Kardashian, has just been awarded the 2020 Nobel Peace Prize for her recent work in releasing 17 people in 90 days who were wrongfully imprisoned over the last 40 years. Kardashian is due to accept the award at the White House in Washington D.C on December 4th, 2020. "I am thrilled to see that our hard work has paid off and that these people can go home to their families and catch up on the time they lost as a result of a failed justice system," said Theresa May, one of the lawyers working on Kim's team. The Nobel Peace Prize is awarded to someone who provides exceptional work towards major social issues, in this case- prison reform.  Kim Kardashian discovered her drive for prison reform after beginning her coursework to become a lawyer in the state of California. After scrolling on Twitter, she came across the case of Alice Marie Johnson, who was given a life sentence for a...

                                                              'People for the Planet' Charity on Soil  Erosion The charity, People for the Planet (PFTP), hosted a fundraiser Sunday afternoon from 1:00-3:00 on September 20th at Wallin Park. PFTP is a non-profit based charity that raises money towards saving the earth from soil erosion. The organization's headquarters are in Hastings, Minnesota. The rising flood waters have been slowly breaking down the top layer of soil in Hastings and PFTP is dedicated to raising $2 million dollars to dump new soil over the whole town. The lead fundraising manager of PFTP took to the podium to debut the detailed report of the latest analyzed test results of the soil strength in Hastings, obviously very distraught. "The reports we have just received from the EPA are w...

 *BEFORE READING, this is a college assignment blog that contains fictitious material and is not intended for outside audience* Harry Styles, the English teen heartthrob, has once again captured the hearts of Minnesota by adding a North American leg to his sophomore solo World Tour. Within 5 minutes, tickets were sold out at the 20,000 seat Xcel Energy Center arena. The last time the Fine Line  singer sang on the Xcel Stage was in 2013. Styles has previously visited Minnesota as a member of popular boy-band, One Direction. The band announced a hiatus in early 2015 to focus on some individual projects following bandmate, Zayn Malik, leaving One Direction to pursue other opportunities as a solo artist. However, the hiatus eventually turned permanent later that year for the remaining four members after announcing the band had decided to go separate ways to begin their own solo careers.  So what's in store for the 2020 Love On Tour shows? Up and coming solo artist, Jenny Lewi...